Action

Action is a fast-growing non-food retailer with a simple, successful model, present in the Netherlands, Belgium, France, Germany, Luxembourg, Austria and Poland. Action offers unbeatable prices and makes the difference thanks to the surprise effect these prices create: they offer their customers everyday products at affordable prices.

Action offers over 6,000 different references and 150 new products every week. Their assortment includes a growing number of well-known brands as well as private label products, for even more surprises. Practical and fun products, quality products that make life better. Action offers the best value for money because, despite their low prices, they make no concessions on the quality of their products. Their priorities are quality, respect for the environment and transparency on a daily basis.