An industrial wasteland of more than 6.5 hectares transformed into a new and vibrant district, 160,000 m² total floor area (of which nearly 45.313 m² GLA), 124 stores (some of which now have a presence for the first time in Wallonia, or indeed in Belgium) some 1,200 jobs created, first Breeam certification awarded in our country for an efficiently constructed building, partnership with top professionals (headed by the architect-designer Ron Arad),… : these are some of the “highlights” of Médiacité, a new way of envisioning and remodelling the city, but above all, an exceptional human and architectural adventure”, as Peter Wilhelm, CEO of the Group Wilhelm & Co., stresses. A multi-functional complex combining commerce, leisure, culture, media and economic activity, Médiacité has achieved the tremendous feat of making the old deprived Liège district of Longdoz an attractive place to visit, and it has attracted 5.3 million customers and visitors the first year. Apart from the undeniable audacity of its architecture and urban planning that from now on will be its “signature”,
Médiacité is unique because of another pioneering achievement for a building in this country: the prestigious and highly-coveted Breeam certification, with, what is more, a “very good” mention. Nowadays seen as a real “must”, this international standard of reference particularly takes into account the building’s environmental footprint during the whole of its lifetime.